About the Platform
Zensli Empowers a 360° Customer View for Data-Driven Engagement and Scalable Growth
🧩 Component Architecture Overview
🗺️ Zensli Tracking – Technical Feature Map
1. Identification & Fingerprinting
- • Canvas, WebGL, and Audio fingerprinting with graceful degradation
- • Cookie-free analytics with MurmurHash3 fallback hashing
- • Fingerprint throttling via localStorage to avoid overload
- • Bot detection via headers, IP, and user-agent analysis
- • Compatible with iframes and legacy browsers (IE8+)
2. Session & Event Handling
- • Cookie-based session ID management with secure fallback
- • Intelligent user unification across devices and identifiers
- • Real-time event queueing with replay support
- • Debounced click tracking with advanced spam filtering
- • Semantic element tracking (
<a>,<button>,role="button", etc.) - • Secure form capture via sandboxed iframes with opt-out support
- • Deep DOM introspection and full interaction coverage
- • Fully first-party tracking engine
3. Resilience & Compatibility
- • Async-safe logic using Promises with graceful fallbacks
- • Defensive DOM traversal with fail-safe handling
- • JSON-safe payloads with resilient encoding
- • Full ES5 compatibility for cross-browser support
4. Data Handling & Compliance
- • Full data ownership with no third-party dependencies
- • Real-time raw data streaming to your SQL infrastructure
- • REST APIs and webhooks with clean JSON payloads
5. Integrations & Embedding
- • GTM-ready and easy to embed anywhere
- • Supports SPAs, widgets, and legacy sites
- • CRM and marketing automation integrations (e.g., Salesforce, Marketing Cloud)
- • Unified ID mapping (User ID, Email, Phone, Fingerprint, IP, User-agent analysis, etc.)
6. Analytics & Intelligence
- • AI-powered churn prediction based on behavioral signals
- • Session-level and user-level behavioral analysis
- • Event tagging for content, CTAs, forms, and more
🔐 Infrastructure & Security Overview
🔒 Zensli Data Protection & Availability
Zensli is designed with security and reliability as foundational principles. The platform is hosted in a Tier 3 data center to deliver high availability, robust safeguards, and alignment with international data protection standards.
1. Data Storage & Availability
- • Hosted in a secure, Tier 3 cloud data center with redundant infrastructure
- • 99.982% annual uptime and encrypted data transmission
- • Resilient architecture with failover and disaster recovery support
2. Backup & Recovery
- • Daily full backups with a 24-hour recovery window
- • Weekly immutable backups to prevent deletion or ransomware corruption
3. Monitoring & Auditing
- • Real-time infrastructure and application monitoring
- • Comprehensive audit logs for traceability and compliance
4. Security Validation & Data Integrity
- • Whitelisted domain checks to prevent unauthorized script execution
- • DDoS protection and traffic throttling to ensure platform stability
- • Validation of incoming payloads to ensure clean and expected structure
- • Injection attack protection through strict sanitization and filtering
- • Duplicate event prevention and ID-based request deduplication
- • Header-level validation to verify authenticity and schema adherence
Zensli continually improves its infrastructure and safeguards to meet evolving threats and support secure, scalable analytics.